Then another story I saw the other day here about Lego. More about the company themselves than the product really but it shows why they are still around. There are certain companies that just get how to treat their customers. Treat them like human beings, help them out when they need it and go beyond just what should be done to what can be done and you end up with a much better chance of a customer becoming a repeat customer in the long term. It is the reason my wife and I use amazon so much but try to avoid walmart. The world needs more people like the ones that work at Lego than the chavs that sulk around at walmart.
i do think LEGO on a whole as a company have a better outlook than most, but i'm guessing if a 41 year old man wrote to them saying he was having a hard time finding a taj mahal, he probably wouldn't find one in the mail for his next birthday.
ReplyDelete